Adidas Annual Report
UI/UX, Styling, Content Gathering
For this project, I reapplied the content from the 2017 Adidas annual report to a website prototype. The website consists of 5 pages, which include the following: introduction, about, fact sheet, performance, and responsibility. The pages were designed to condense the information into interactive images, icons, and text. I used a high contrast, extensive color palette for the graphics and information to allow flexibility within the styling, while also making the content engaging.
Adidas has become an environmentally conscious brand and has created products in recent years that help environmental efforts through the application of recycled plastic. They’ve collaborated with Parley for the Oceans to turn plastic waste into thread that is woven into running shoes and integrated their boost technology into the soles. I applied textures from the shoes to the website to serve as a subtle integration of their recent material designs. View prototype here.
2018 — Student Work