Branding, UI/UX, Apparel Design
Growler is an outdoors clothing line based in Miami, FL. Their mission is to create quality outdoors’ wear while contributing to the very locations that inspire them. A portion of the sales profits are donated to national parks in the U.S. to help preserve them.
I worked with the founder and CEO of the company, David Perez, to develop the brand language and concept, logo, website, swag, and apparel design. The brand uses motivating language and striking photos to encourage their consumers to engage with nature. Perez’s passion for photography and nature were the main motivators behind the brand concept.
Ongoing personal project